Modern Competitive Strategy

Walker G.

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"Modern Competitive Strategy", 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Детальная информация
Издательство
Переплет
Мягкая обложка, 352 страниц
ISBN
9780071276337
Язык
Английский
Код товара
115311
Разделы товара
Информация
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