Cambridge English for Marketing Student's Book with Audio CD
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40–60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops
Cambridge University Press, 15 июля 2010 г.
Мягкая обложка, 120 страниц