100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

Т. Коллинз

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100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.
The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.
Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

Детальная информация
Издательство
Thames & Hudson, 2014 г.
Переплет
мягкая обложка, 208 страниц
ISBN
978-1-78067-168-0
Язык
Английский
Код товара
485327
Разделы товара
Информация
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